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Be Stupid: for Successful Living

Language EnglishEnglish
Book Hardback
Book Be Stupid: for Successful Living Renzo Rosso
Libristo code: 04944246
Publishers Rizzoli International Publications, September 2011
Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the camp... Full description
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Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso's manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.

About the book

Full name Be Stupid: for Successful Living
Author Renzo Rosso
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 192
EAN 9780847837588
Libristo code 04944246
Publishers Rizzoli International Publications
Weight 272
Dimensions 140 x 216 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
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