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Art of the Pitch

Language EnglishEnglish
Book Hardback
Book Art of the Pitch Peter Coughter
Libristo code: 04436837
Publishers Palgrave Macmillan, January 2012
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help ad... Full description
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Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.A new Advertising Age book showing executives how to win over clients

About the book

Full name Art of the Pitch
Author Peter Coughter
Language English
Binding Book - Hardback
Date of issue 2012
Number of pages 240
EAN 9780230120518
ISBN 0230120512
Libristo code 04436837
Publishers Palgrave Macmillan
Weight 532
Dimensions 158 x 242 x 19

Categories

Economics, Finance, Business & Management > Finance & accounting > Finance > Corporate finance
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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