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Ambush Marketing in Sports

Language EnglishEnglish
Book Hardback
Book Ambush Marketing in Sports Gerd Nufer
Libristo code: 02555379
Publishers Taylor & Francis Ltd, March 2013
Ambush marketing is a strategy by which a company or organisation uses their marketing communication... Full description
? points 507 b
5 073 Kč
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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the ma

About the book

Full name Ambush Marketing in Sports
Author Gerd Nufer
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 176
EAN 9780415626781
ISBN 0415626781
Libristo code 02555379
Publishers Taylor & Francis Ltd
Weight 412
Dimensions 157 x 240 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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