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Advertising, Promotion, and New Media

Language EnglishEnglish
Book Hardback
Book Advertising, Promotion, and New Media Marla R. Stafford
Libristo code: 06301510
Publishers Taylor & Francis Ltd, September 2004
This volume provides an overview of the newest media technologies and how they can be used in market... Full description
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This volume provides an overview of the newest media technologies and how they can be used in marketing communications. It offers insights on the use of techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as Internet advertising formats such as bANNer ads and pop-ups

About the book

Full name Advertising, Promotion, and New Media
Author Marla R. Stafford, Ronald J. Faber
Language English
Binding Book - Hardback
Date of issue 2004
Number of pages 392
EAN 9780765613158
ISBN 9780765613158
Libristo code 06301510
Publishers Taylor & Francis Ltd
Weight 680
Dimensions 152 x 229 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Computing & Information Technology > Computer science
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