phone 571 999 090
LIBRISTO 0
Free delivery for purchases over 1 299 Kč
PPL Parcel Shop 54 Kč Czech Post 74 Kč Balíkovna 49 Kč GLS point 54 Kč GLS courier 64 Kč Zásilkovna 44 Kč PPL courier 99 Kč
phone Contact phoneHow to shop

Advances in Luxury Brand Management

Language EnglishEnglish
Book Hardback
Book Advances in Luxury Brand Management Jean-Noël Kapferer
Libristo code: 15467218
Publishers Springer International Publishing AG, June 2017
Presenting some of the most significant research on the modern understanding of luxury, this edited... Full description
SALE SALE
3 739 Kč
In stock Shipping within 24 hours

30-day return policy

You might also be interested in

TOP
The Creative Act Rick Rubin / Hardback
common.buy 669 Kč
TOP
The History of Graphic Design. 40th Ed. Jens Müller / Hardback
common.buy 565 Kč
TOP
Luxury Strategy Jean Noel Kapferer / Hardback
common.buy 1 083 Kč
TOP
Terminal Boredom / Paperback
common.buy 317 Kč
TOP
New Luxury Robert Klanten / Hardback
common.buy 1 007 Kč
TOP
Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies / Hardback
common.buy 4 055 Kč
TOP
Luxury Marketing Nadine Hennigs / Paperback
common.buy 2 643 Kč
The Cosmic Dance Stephen Ellcock / Hardback
common.buy 633 Kč
Luxury Brand Management in Digital and Sustainable Times, 4th Edition Gerald Mazzalovo / Hardback
common.buy 847 Kč
Mallmann on Fire Francis Mallman / Hardback
common.buy 805 Kč
Shoe Dog: A Memoir by the Creator of Nike Phil Knight / Paperback
common.buy 401 Kč
Lolita Vladimir Nabokov / Paperback
common.buy 258 Kč
COMING SOON
IELTS Trainer Six Practice Tests with Answers and Audio CDs (3) Louise Hashemi / Hardback
common.buy 619 Kč
Jaws: We're Gonna Need a Bigger Boat / Paperback
common.buy 233 Kč
SALE
Gauguin : A Savage in the Making Sylvie Crussard / Hardback
common.buy 4 171 Kč
Pininfarina Luciano Greggio / Hardback
common.buy 1 257 Kč

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

About the book

Full name Advances in Luxury Brand Management
Author Jean-Noël Kapferer, Joachim Kernstock, Shaun M. Powell, Tim Brexendorf
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 256
EAN 9783319511269
ISBN 3319511262
Libristo code 15467218
Publishers Springer International Publishing AG
Weight 484
Dimensions 217 x 158 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account