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This distinctive, nuanced book addresses the more complex theoretical issues embedded in the qualitative research paradigm. Adopting a reflective stance that emphasises the role of the researcher it carefully avoids a standardised 'tick box' approach to methods. The book explores the impact of theory on practical topics such as data management and safety in the field; theory is powerfully and persuasively interwoven within each chapter. O'Reilly and Parker bring an authority and clarity to the field taking us beyond the mechanical notions of qualitative methods and standardised approaches to research. Instead they focus on subjects like methodological integrity, perspective driven data collection and theoretically led analysis. This will be an important resource for anyone looking to practically engage with advanced qualitative research methods.