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Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions-one in technology and the other in communications-joined, an explosive force was unleaded that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way. § At last, in WHIPLASH, Joey Ito and Jeff Howe have distilled nine organizing principles for navigating and surviving this tumultuous period. These principles give us a roadmap on how to thrive no matter what industry we're in. § With WHIPLASH, two great thinkers tell us how to adapt and succeed in today's unpredictable marketplace.
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