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Fifty years after Richard Hoggart's pioneering volume "The Uses of Literacy" reshaped the educational response to popular culture, John Hartley extends Hoggart's argument into digital media by introducing the fields of digital literacy and mass media studies and explaining their potential uses and advantages, particularly concerning creative projects. Encouraging mass participation in the evolutionary growth of knowledge, this revealing study speculates how today's fad can become tomorrow's scientific method and argues that digital literacy's effect on society, education, and popular culture should not be underestimated.