Nehodí se? Vůbec nevadí! U nás můžete do 30 dní vrátit
S dárkovým poukazem nešlápnete vedle. Obdarovaný si za dárkový poukaz může vybrat cokoliv z naší nabídky.
30 dní na vrácení zboží
Do women's magazines present us with the perfect female form as an ideal? Are they squeamish in the face of the more intimate of body parts? Do they treat 'real' women's bodies differently from celebrities' bodies? These questions, among others, are addressed in this book, which claims that women's magazines help to put readers under enormous pressure to conform to the ideology of the perfect body. Using Critical Discourse Analysis, Lesley Jeffries considers the different ways in which ideologies of the body are played out in the language of the magazine . This approach utilizes concepts such as naming, describing, contrasting and equating to access the hinterland between structure and meaning, and to map out the subtle ways in which texts can naturalise the ideology of the perfect female form.