Tekrum Marketing Plan for Malaysia

Scholarly Research Paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: A (1,5), Anglia Ruskin University, course: International Marketing, language: English, abstract: I. ContentII. List of Tables III. List of FiguresIV. List of Abbreviation1. Introduction & Mission Statement1.1. Introduction1.2. Mission Statement2. Current Market Position (Internal Audit) 2.1. Product2.2. Place2.3. Price2.4. Promotion3. Market Overview (External Audit)3.1. General Market Overview3.2. Information about Malaysia3.3. Asia-Pacific Market Value3.4. Asia-Pacific Market Volume3.5. Market Segmentation3.6. Market Share3.7. Competitors in Malaysia 3.8. Distribution3.9. Market Value Forecast3.10. Market Volume Forecast3.11. Flavour Preference Asia3.12. Western Products & Quality Products in Malaysia3.13. PESTEL-Analysis of Malaysian Market3.14. Porter s Five Forces of the Malay Biscuit Market4. SWOT Analysis4.1. Strengths and Weaknesses of Tekrum4.2. Threats and Opportunities of Tekrum 4.3. SWOT-Analysis of Tekrum4.4. Key Issues and Opportunities for Tekrum4.5. SWOT Analysis of Kraft Foods4.6. SWOT Analysis of Munchy s5. Assumptions6. Marketing Objectives7. Strategy7.1. Brief description of Strategy7.2. Target Markets7.3. Positioning Statement7.4. Branding Strategy 7.5. Product strategy7.6. Pricing strategy7.7. Place Strategy7.8. Promotional Strategy8. Estimated Costs Year 19. Control & Evaluation V. BibliographyVI. Appendix