Takin' Care of Business

The single most important activity for a business owner is sales and marketing. However, most small-business people get caught up in the day to day requirements of their work and only address the need for marketing and sales when they have an insufficient supply of customers or when they face financial hardship, leaving themselves very exposed to the whims of the economy.§Takin' Care of Business provides strategies and advice for small business owners to thrive in any market condition, including§The ten most common mistakes small-business owners make§Insight on whether or not your business is fundamentally sound§Addresses the biggest issue small businesses face: how to create new customers§Teaches small-business owners how to become advocates in the marketplace§A debt reduction plan - How to access the rollover formula for credit card debt reduction to get debt free§Provides practical steps to follow§Access to a website that provides bonus resources including a pre-programmed, working Excel spreadsheet for creating and balancing a business budget.§The book is full of stories of small businesses, and readers will be equipped not only with the hope that they can succeed, but also with the tools necessary to improve their business.