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This study investigates the coordination mechanism §for a supply chain from a novel aspect. It looks§beyond the conventional supply chain coordination §problem by incorporating an optimization dimension §of warranty period. It provides the guidelines§for designing a contract between a manufacturer and a§retailer so that the supply chain s performance is§optimized, while each§party in the chain achieves its maximal pro t.§The concepts developed here are easy to implement in§real world supply chain, and provide valuable§insights into more complex types of supply chain§contracts.