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Coastal Turkey, quite recently emerged as a new §destination for Western European migrants who are §on the move for more personal, quality of life §related motives. These sun-seeking patchwork-§biography §makers" are notably visible - not only in several §towns but also on the political agenda of the §country which has lately been marked by an §ambivalence of its relations with the European §Union. §Based on a qualitative research carried out during §2006 in Didim, a coastal town in Western Turkey with §an established brand name Altinkum in the §the mass tourism market, this book provides §an account of the experiences of the British §migrants and the locals. Exploring the meaning §of this migratory phenomenon for the parties §involved, it aims at shedding some light on some §of §the ways that broader and structural changes under §the conditions of late modernity and globalisation §are impacting individuals and §creating new challenges. Hence it might be §of interest to scholars researching voluntary §migration but also might prove useful for the §policy makers §of home §and host countries.