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Home to Lancashire County Cricket Club since 1864 and Manchester United Football Club since 1910, the town of Stretford is sited between the River Mersey and the Manchester Ship Canal. For much of the nineteenth century, Stretford was largely agricultural, but with the construction of the Manchester Ship Canal in the late nineteenth century and the later construction of the Trafford Park Industrial Estate, the town became increasingly industrialised. With this, the population also boomed, increasingly by 40 per cent between 1891 and 1901. Old Trafford, a district within Stretford, is said to have taken its name from the Trafford Halls (Old and New Trafford Hall), where the wealthy de Trafford family resided between 1017 and 1720. Like the rest of the town, Old Trafford was urbanised from the late nineteenth century onwards and many of its residents were employed by the new industrial estate and the railways. Today, this part of town is characterised by cultural diversity, which is particularly evident in the eclectic mix of shops on Ayres Road.