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Building on his acclaimed work 'How to Use Web 2.0 in Your Library', social media guru Phil Bradley explains exactly how libraries can get the most out of the gamut of social and real-time media technologies available. The book takes a practical look at the activities that librarians undertake to see how they can be better achieved - more quickly, more efficiently and with more impact - using social media tools. Bradley introduces the different types of social media tools and shows you how to choose the ones best suited to your library - and how to get the best out of them. Offering an accessible starting point for people with no prior subject knowledge as well as expert tips for more experienced technology users, this invaluable guide makes the case for social media technologies and shows how to make them work for you. Packed with features and accompanied by introductory videos on YouTube, this is one book no forward-thinking library can afford to be without.