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Saleable Compromises
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In media and communications research, quality hasusually been connected to non-commercialbroadcasting, and commercial radio has been itsopposite. However, commercial radio has always hadits own quality culture, a shared understanding ofsuccessful performance and desirable outcome of theworking process.But what is quality in commercial radio broadcastingand how this quality culture is composed? Is itdetermined directly by ratings and revenues - or arethere any other cultural or social values whichaffect the development and change the conceptions ofquality in commercial radio?This study examines how the conceptions of qualityin Finnish and US commercial radio are historicallyconstituted and what are the major differences andsimilarities in quality cultures in contemporaryFinnish and US commercial radio. It also offers anew integrated theoretical approach to study qualityand quality culture, drawing on multiple theoriesfrom media and communications studies, mediaeconomics, political economy, quality management andcultural studies.
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