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This book constitutes the proceedings of the 10th International Conference on Product-Focused Software Process Improvement, PROFES 2009, held in Oulu, Finland, on June 15-17, 2009.§This year, special emphasis was placed on software business to bridge research and practice in the economics of software engineering. This focus ensured a comprehensive coverage of software development and enabled participants to tackle one of the most important current challenges identified by the software industry and the software research community, namely the shift of focus from "product" to "services". §The 34 papers presented together with 2 keynote speeches were carefully reviewed and selected. The topics covered are evidence-based software engineering and quality assurance, agile software development, process models and SPI, processes, software as a business. The book also includes contributions to industrial case studies, workshops, and tutorials.