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Authenticity in our globalized world is a paradox: culture flows across borders with unprecedented ease while consumers demand "the real thing" like never before. This collection examines how authenticity relates to cultural products under globalization, looking closely at how a cuisine, musical genre, or artifact attains its aura of genuineness, of originality, when almost all traditional cultural products are invented in a certain time and place. The contributors in this volume identify how the aura - "the authority of the original object" - is generated in the first place. The methodologies and disciplines come from a variety of sources: cultural studies, qualitative sociology, musicology, literary studies, and beyond.