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Doručení
Nákupní rádce
Narratives of Internationalisation - Legitimacy, Standards and Portfolio Entrepreneurs
Angličtina
404 b
30 dní na vrácení zboží
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Brožovaná
262
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543
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11 065
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Brožovaná
325
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This book makes a rare - but often advocated - contribution to internationalisation research by providing a richly contextualised narrative of the growth and internationalisation of a cluster of small firms owned by three entrepreneurs in Tasmania, Australia, over 25 years. The ethnographically-inspired longitudinal case study is presented with sufficient depth, detail and creative forms of writing - including diary extracts, dramas, and a cartoon - to both draw the reader into the world of the entrepreneurs, and allow scholars to reinterpret events from diverse perspectives. Interspersed with the tale of internationalisation are three more interpretive chapters that bring 'legitimacy' centre stage in international operations. Export market choice, institutional entrepreneurship in relation to national and global Standards, and the consequences of portfolio entrepreneurship for international new venturing are explored through the lens of legitimacy and legitimation processes.
Informace o knize
Angličtina
