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The telling of stories lies at the heart of human communication. In this important new book, Peter Brophy introduces and explains the concept of story-telling or narrative-based practice in teaching, research, professional practice and organisations. He illustrates the deficiencies in evidence-based practice models, which focus on quantitative rather than qualitative evidence, and highlights the importance of narrative by drawing on insights from fields as disparate as pedagogy, anthropology, knowledge management and management practice. This book is not only essential reading for scholars and students of librarianship and information science but for other professionals currently widely using evidence-based practice such as those in health, social policy and general management.