Media Corporate Entrepreneurship

This book examines corporate venturing start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business. § The book presents case studies from major transnational media companies, highlights the industry specific characteristics of new business venturing, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of new business venturing. § This book also suggests a new approach to integrate economic and management theories for the study of media corporate venturing; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary t heoretical framework for new media business studies.