Market Research and Strategic Planning for Global Chemical, Petrochemical, and Plastics Industries

Business planning and analysis for the global chemical industry requires expertise in both chemical technologies and the general market dynamic. A solid understanding of the business characteristics of the global chemical industry becomes essential for effective planning and analysis to go beyond traditional supply/demand/price issues.§Market Research and Strategic Panning for Global Chemical, Petrochemical, and Plastics Industries does exactly this. It is based on hands on global experience and written by a chemical engineer with 35 years of engineering positions in industry and teaching. The book addresses and provides information on the following issues: 1) an overall structure and business characteristics of the chemical, petrochemical, and plastics industries worldwide; 2) a good understanding of basic products and derivatives of the industry; 3) presents tools and techniques for analyzing and planning in the industry; 4) details organizational aspects of market research and planning function; 5) Illuminates the need and role of external advisory in chemical industry.§The book is derived from seminar material that has been successfully used throughout the world for a number of years. It is therefore proven material and uniquely delivers the subject in a pedagogic approach for students, new hires as well as seasoned practitioners in the field.