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This introductory text for management students is exceptional in that it integrates quality as a theme throughout. Features include: aeo 18 chapters, making this text manageable for a one--semester course aeo Examples from over 125 international companies aeo Icons in the margins distinguishing US--based and none US--based company examples aeo Cases with TQM applications integrated throughout each chapter aeo A quality, international, ethics, and diversity exhibit in each chapter aeo Experiential learning excercises in each chapter aeo Critical thinking questions at the end of each major section within each chapter aeo Chapter summaries