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This innovative book combines theoretical and practical perspectives with the power of storytelling to present a new understanding of leadership as a concept and endeavour in the small business organisation. While leadership is arguably one of the most discussed and debated subjects in the field of business management, the focus has been upon large organisations. With the assertion that leadership capability is a key function of small firm survival and growth, this book underlines the importance of address the phenomenon within small business. Employing storytelling as a fresh alternative to a traditional case study approach, this book will capture the narrative of leading with purpose in real time alongside relevant and current academic debate. In building upon the Harvard model of purpose driven leadership, the author offers a new definition and discussion of leadership that connects theory to real impact, based on research carried out with UK small business organisations. The overall aim of the book is to provoke interest in small business leadership and generate new knowledge of leading with purpose.