International Business

This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and methods of analysis. The unique approach spanning both theory and practice, provides new insights into some of the central issues in international business including international joint venture strategy, the internationalisation process and organizing for innovation in multinational companies. Peter J. Buckley is one of the world's leading academics in the area of International Business. He is currently Professor of International Business and Director of the Centre for International Business at the University of Leeds. He is also Visiting Professor at the Department of Economics, University of Reading and Visiting Professor at the University of Paris 1 : Pantheon-Sorbonne. John H. Dunning is Professor of International Investment and Business Studies at Reading University. His main area of expertise lies in international direct investment and the multinational enterprise.