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This is a richly detailed and authoritative exploration of the rise and fall of the Hollywood fan magazine in the twentieth century. The fan magazine has often been viewed simply as a publicity tool, a fluffy exercise in self-promotion by the film industry. But as an arbiter of good and bad taste, as a source of knowledge, and as a gateway to the fabled land of Hollywood and its stars, the fan magazine represents a fascinating and indispensable chapter in journalism and popular culture. "Inside the Hollywood Fan Magazine" charts the development of the fan magazine from the golden years when Motion picture "Story Magazine" and "Photoplay" first appeared in 1911 to its decline into provocative headlines and titillation in the 1960s and later.