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It is widely recognized that the old command and control style of management has little relevance. Since managing and leadership are essentially about achieving results through others, the most likely and effective way of doing this is through the ability to influence people. This book is about that ability, about the required skills, attitudes, tactics and techniques, and about influencing styles and the influencing process. It also puts forward a new model of influencing. The ability to influence and communicate effectively with both colleagues and external partners is a crucial skill. This book is about the ability to influence people. Built around the authors' useful model, it will help you review and reflect upon how you perform as an influencer; and discuss and review skills, styles, approaches and techniques.