How can Mobile Apps Influence the Music Festival Experience

The purpose of this book is to research the influence of music festivals mobile apps on festival-goers as well as potential festivalgoers benefiting from mobile app features such as accessing updates and relative information about the music festival, maps to help navigate, and provide faster, engaging and more direct communication. In order to evaluate the aim critically, it was necessary to research the following topics areas: · Overview of the Event Industry · Technology development in the Events Industry · Mobile phone experience · Mobiles phone use in festivals · Mobile apps use in Music festivals. Secondary data has structure the objectives of this study, identifying what research is necessary to obtain the aim; to evaluate the influence of a music festival mobile app on potential festival-goers. The literature review outlines two key theme: mobile app development and their use in music festivals. To understand the development it was necessary firstly to explore the usability of mobile phone experience as well as understand the industry development by providing the overview and to analyze whether music festival mobile apps impact on festival-goers experience.