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Handbook of Media Audiences
Angličtina
621 b
30 dní na vrácení zboží
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212
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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.* Details the study of audiences and how it is changing in relation to digital media* Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world* Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today* Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them* Includes contributions from some of the most outstanding international scholars in the field
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Angličtina
