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Global Market for Higher Education - Sustainable Competitive Strategies for the New Millennium
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The authors of "The Global Market for Higher Education" discuss the higher-education industry from a strategic and services-marketing perspective and suggest a model to explain how to obtain and maintain a competitive advantage. The book draws on more than 10 years of research with students and educational institutions in a number of countries, using both secondary and primary data to develop the model. The results presented suggest that an institution's internal resources are key determinants of its appropriate strategy. The authors also suggest that decision makers and education marketers take account of the appropriate market literature when developing international plans and considering new international markets.
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