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In this book, Richard Rosenzweig, a former government insider and carbon market company executive, describes the policies proposed and adopted in the first generation of climate change policy-making including the Kyoto Protocol and the carbon markets and assesses their failure to halt the increases of rising emissions of greenhouse gases. Chapters within demonstrate how the first generation of policies failed because they were top down, overly ambitious and complex. The author uses the lessons drawn from this analysis to recommend more modest, targeted policies, arguing that they will be more successful in fighting climate change in the new era of policy-making.