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In 1985 the Australian Government announced a§momentous policy initiative allowing Australian§universities to enrol full-fee paying international§students. This case study is an analysis of the§political and economic factors that lead to this§initiative and the policy development that ensued at§Murdoch University in Western Australia between 1985§and 1991as it responded to this opportunity to§alleviate pressing problems with finance and low§student numbers that were threatening its very§existence as an independent university. New,§streamlined procedures, and the devolution of§policy-development to small, semi-autonomous§committees, enabled the University to develop§procedures for a program for full-fee paying§international students at the beginning of 1987. The§continued success of the program was based on the§creation of an almost independent, entrepreneurial§International Office for the organisation of most§aspects of the program, including the marketing and§recruitment process.