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Association football is the richest, most popular sport in history with a multicultural global following encompassing all religions. It is also riven with corruption, racism, homophobia and a violence that has for decades resisted all attempts to tame it. It is this Janus-faced quality that makes football so thrilling. Countless books have focused on the visibly glamorous, wholesome and admirable aspects of the sport. Cashmore and Cleland, by contrast, examine the unpleasant, sleazy and downright nasty aspects - football's dark side. Their approach is not to pontificate or judge, but to express the views of thousands of football fans on the game they love, but which they know has an unpleasant underside. Using their innovative topfan.co.uk research platform, Cashmore and Cleland have interviewed thousands of fans to present a matchless account of football from a new perspective. This is how fans view football's dark side. topfan.co.uk facebook.com/topfanproject @elliscashmore / @drjamiecleland