Estimation of Demand for Fresh Vegetables in Faisalabad (Pakistan)

The scope of this study is to identify the estimation of demand for fresh vegetables in Faisalabad. For this purpose, getting the data from the different areas of Faisalabad information is gathered from female Household heads by filling the questionnaire. The main purpose of this study is that if there is change in the prices of vegetables or the prices increase then the demand of these vegetables remain same or not in case of poor household or rich families. This research study is based on the estimation of demand for Fresh Vegetables. In our country Pakistan, there is very few researches are available on this area, so that researchers should select and focus on this area because it will be very helpful for doing further research. It will be useful to spawn new ideas regarding this field of study. This study is also focusing on the facts that how consumer demands decision is change because of increase in prices. In our country Pakistan, The heaps are not very well aware about the discernment of elasticity procedure how it could be affects their demand. So, this research is also very significant for the People of Pakistan for change their thinking.