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This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies. * Represents the view of the entrepreneur in local as well as multinational corporations. * Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies. * Considers how companies operating in EMEs can cope with the main environmental constraints. * Written in an accessible style, free from jargon, and does not require any prior technical knowledge.