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The fish that did not want to evolve" is the first of a series of stories that describe different aspects in the lifeofa company. Through its pages we canidentified ourselvesand reflect togetherwith the author of a series of circumstances that make our work less satisfactory and the performance of the companies less competitive. Written in the form of short fiction, thoughts, tips and anecdotes, each chapter of the book immerses us in a simple and sometimes obvious matter, that often we do not know how to manage it. Overall, is an entertaining reading, fun and quickin which everyone can draw important lessons. This is a new and expanded version ofthe classic that has been translated into 8 languages and has sold about 250,000 copiesworldwide.