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Energy plays a central role in shaping our society and infrastructure, making it increasingly important for today's leaders to understand the impact of energy demand. Discussions about energy often neglect important historical lessons about previous energy transformations and provide inadequate consideration of context – Driven by Demand takes a fresh approach by exploring why energy systems developed based on end-user needs and energy outcomes. It outlines select historical and current events, challenges, and developing energy trends using a range of case studies. Foundational knowledge about energy flows and uses is also provided, enabling readers to become more conversant about energy outcomes and priorities. This accessible book paves the way for broader discussions about societal resilience, privacy, and security concerns associated with the move towards 'smart' infrastructure. This is a must-read for business executives, policymakers and MBA students working in energy policy, energy management, and sustainable business.