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Reading James Joyce's "Ulysses" with an eye to the cultural references embedded within it, R. Brandon Kershner interrogates modernism's relationship to popular culture and literature. Addressing newspapers and "light weeklies" in Ireland, this book argues that "Ulysses "reflects their formal innovations and relationship to the reader. Ultimately, Kershner offers a corrective to formal approaches to popular literary genres, broadening the spectrum of methodologies to incorporate social and political dimensions.