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Concerned Markets tackles the intersection between markets and politics, investigating the very current issue of designing markets to include multiple values. When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such 'hot' situations are becoming increasingly common and make for rich sites of research. With expert empirical contributions investigating the organization of such 'concerned' markets, this book is positioned at the centre of the rapidly growing area of interdisciplinary market studies. Markets investigated include those for palm oil, primary health care and functional foods. The authors also examine markets and environmental concerns as well as better market design for those at the base of the pyramid. Scholars, postgraduate and PhD level students in finance, economic sociology, marketing, organisation theory and economics will find Concerned Markets essential reading. Policy makers and practitioners will benefit from the fresh insight into the design and maintenance of market systems.