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Given today's fast paced world of tweets, texts and barely scratching the surface news reporting inside an ever increasing deluge of information, the average individual investor faces the growing challenge of having to cut through the clutter and decipher what it means to understand how, where and why they should be investing given the current environment and what lies ahead.This book will teach readers how to: Read the economy like a professional investorFilter out all the useless and misleading dataRecognize the investable signal and identify which company or companies stand to benefitIdentify both cyclical and structural changes--like the Internet, mobility, social media and other forces--that have drastically altered business modelsThis book will give you readers a lens through which they will be able to clearly see the actionable, observable and recognizable trends that surround them every day and help them build a profitable portfolio for the long run.