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Achieving organizational success over time means creating hypotheses about what is likely to succeed, acting on the basis of those hypotheses, and then reflecting on which ones turned out to be effective, and which did not. The latter are discarded, but the former become guidelines for repeated success. Innovation introduces an organization to alternative pathways of thinking and acting-ones never previously explored. Despite the explosive rate of innovation transforming our world, how established organisations innovate themselves is another matter altogether. Want to know one habit ultra-successful business executives have in common? They read. A lot.