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Burton European Open Snowboard Contest in Laax Switzerland
Angličtina
165 b
30 dní na vrácení zboží
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Snowboarding became one of the most popular sports §in the last years. It was even one of the fastest §growing sports in the United States right after §Skateboarding. The trend of going down the slopes on §a board spilt over into Europe and is by now an §approved sport not only in the alpine but also in §the freestyle area and is in both disciplines part §of the Olympic Winter Games. Events such as the §Air&Style in Munich, Germany and the Burton European §Open in Laax, Switzerland are already for years §acquainted not only among snowboarders. The author §Julia Elena Worlitschek analysis the development of §snowboarding and the Burton European Open. She §considers historical facts, image, media §cooperations and sponsors. Moreover the relation §between the Burton European Open and the positioning §of Laax as a snowboarding destination as well as the §related satisfaction level of the domiciled §hoteliers is analysed. This book addresses all §people who are interested in snowboarding as well as §all tourism regions specialising in winter tourism.
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