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"This book is filling a gap in the astronomy-related literature by providing a set of chapters not only of direct interest to astronomy communication, but also well beyond it. The experts contributing to this book have done their best to write in a way understandable to readers not necessarily hyperspecialized in astronomy nor in communication techniques while providing specific detailed information, as well as plenty of pointers and bibliographic elements. §This book will be very useful for researchers, teachers, editors, publishers, librarians, computer scientists, sociologists of science, research planners and strategists, project managers, public-relations officers, plus those in charge of astronomy-related organizations, as well as for students aiming at a career in astronomy or related space science. "