Asian Cultural Flows

The popularity of J-Pop and K-Pop in East and Southeast Asia (and beyond) is now well known, but less is known about what has facilitated such cultural flows and their implications for social identity and culture of the nation. This book is one of the first studies to investigate economic, political, and cultural conditions that have led to transnational flows of culture in Asia as well as the consequences of and responses to an increasingly interconnected Asian regional culture. The book distinctively aims to "de-westernize" the study of creative-cultural industries, as the existing literature on these industries in the English language draws mostly on cases in the United States and Europe, with scant attention paid to other regions of the world. This book provides the reader with grounded analysis in the organizational and economic logics of Asian creative industries, policies of the nations that promote or hinder cultural flows, and the media convergence and online consumers' surging demand for Asianized cultural products. Such insights are of crucial importance for a better understanding of the dynamics of transnational cultural flows that are receiving increasing attention in cultural policy studies, creative industries research, cultural studies, and regional studies. Written by researchers from different countries in Asia with diverse disciplinary backgrounds, the book offers theoretical tools to make better sense of the rising cultural flow within Asia, its relevance to global cultural economy, and refreshing examples and cases with comparative perspectives.§§